How to Put Personal Blog on Instagram Bio (Step-by-Step Guide)
If you’re a blogger, you know just how important it is for people to visit your site and read your posts. And while linking directly to posts on social media or other platforms, optimizing your posts for SEO, and the like can all make a big difference in terms of getting eyeballs to your site, you want to make the most of all of the potential opportunities you can.
Adding your personal blog to your Instagram bio is a great way to boost more than just blog pageviews, though, it can also help underscore your credibility and build your personal brand.
We’re diving into how to put a personal blog on your Instagram bio with an easy step-by-step walkthrough, our best tips, and answers to all of your questions about how and why it makes sense to do so. Here’s what you need to know.
Why Should You Add Your Personal Blog to Your Instagram Bio?
If you’re on the fence about adding your blog to your Instagram bio, you may be wondering if it even really matters all that much. It actually can have more of an impact than you might think. Here’s why we think it’s so important to add your blog to your bio:
Increased Visibility
Instagram is one of the most common places people will discover you. Bloggers work hard to create Reels, use the right hashtags, and curate their feeds in order to reach their target audience, grow their following, and connect with the followers they already have. Your Instagram profile often functions as a first impression when visitors land on the page.
Adding your blog to your Instagram bio helps boost the visibility of your other work to anyone and everyone who discovers your Instagram profile. They already love your Instagram posts, why not show them your other content as well?
Boosted Traffic
It can be hard to get people to click over to your blog from Instagram because you can’t include clickable links in Instagram captions. You can, however, add links in your Instagram bio. It's the perfect place to help you direct traffic right to the blog (or the individual post you want them to see).
Build Your Personal Brand
Your blog, like your Instagram profile, is a powerful tool to help you build and grow your personal brand. It gives you a voice and a way to tell your story.
Your personality, passions, and advice, all come through when you produce authentic content. Sharing your blog in your Instagram bio is another way to establish that credibility and further build your brand because your blog is where you expand on all that you have to say.
If you’re trying to become or grow as a content creator, focus on a niche audience, or want to monetize your blog (now or in the future), adding the link in your Instagram bio is a great place to start.
Make the User Journey a Bit More Seamless
If new followers and readers are discovering you on Instagram, they might be interested in hearing what else you have to say—and that’s where your blog comes into play. Having a link to your blog in your Instagram bio makes it quick and easy for prospective readers to head on over to your blog, browse, and read your posts.
This makes it easier for you to grow your following among those who are most interested. If they can’t figure out how to easily find your blog (or don’t know you have one in the first place), they’re going to be less likely to go out of their way to read your posts. Make it easy for them.
Help You to Stand Out
There are tons of Instagram profiles out there, including many likely doing the same thing you are. Help yourself stand out by sharing and promoting your blog, demonstrating what sets you apart from the crowd and why readers should follow, engage, read along, and return. Sharing and promoting your blog content can remind followers that you have more to say—and more to offer—beyond your Instagram content.
Promoting your blog by sharing a link in your Instagram bio can help build trust with your audience, grow your blog traffic, boost engagement, and more. It’s well worth the little bit of effort!
How to Build Credibility as a Blogger or Content Creator
If you’re working as a blogger or content creator, credibility is really important. After all, if your followers or readers don’t trust you or don’t know why they should follow you and read your work, they’re not likely to stay around. Here’s how (and why) you should build credibility—and how adding your blog to your Instagram bio can help.
Your blog functions as a portfolio
If blogging is a job for you, then your blog functions as more than just a fun, creative outlet—it’s more like your portfolio—and you want to make a good first impression. No matter what kind of content you’re sharing there, your blog instructs your readers on what you’re interested in, your areas of expertise, and more. Plus, when brands look to work with you, they’ll take a look at your blog (as well as stats and analytics) to determine if you’re a good fit for the campaign.
Sharing your blog in your Instagram bio is a way to share your professional body of work more widely.
It shows that you’re building something
Anyone can post various content periodically, but there’s a difference between dabbling in sharing content and building something real. Building out a blog helps nurture your audience, expand your reach (if you’re incorporating SEO best practices, especially), and show potential collaborators, brands, and more that your blog is a serious endeavor.
You’re not just sharing quick things whenever inspiration finds you, you’re working hard to create and share interesting, thoughtful content long-term.
Adding the link to your personal blog on your Instagram bio really underscores the message that you take all of this seriously. It’s not just a short-lived hobby.
It helps you attract opportunities like brand deals, guest posts, and even features
Whether you’re a blogger, a content creator, a freelance writer, or someone looking to grow their platform, credibility matters. Having the ability to showcase your work to brands, editors, other creators, and more can bring your own potential opportunities your way. If they’ve found you on Instagram, being able to click through to your blog and finding it filled with high-quality, valuable content can help build trust.
It can lead to things like paid partnerships, sponsored content, guest writing opportunities, newsletter collaborations, podcast or other media interviews, and so much more. It’s well-worth adding the link!
Essentially, showcasing your brand can help build trust
Brands want to work with creators they trust and people want to follow creators they trust. Sharing your blog is just one way to help you build that trust and credibility and show brands, collaborators, and your audience that working with—or following—you is a good idea.
If you’re trying to build or grow an audience, connect with potential job leads, or establish yourself as a trusted source and thought leader, it’s in your best interest to make sure that a link to your blog is in your Instagram profile, easily accessible for whoever may want to take a look.
Our Step-By-Step Guide for How to Add An Instagram Bio Link
Step 1: Pull the Link to Your Blog
The first thing you’ll need to do is make sure you pull the full URL of your blog. You want to make sure that you copy the whole website link, not just a shortened version of it.
If you’d like, you can use a link shortener like Bit.ly or a custom domain to help make it a bit cleaner on your bio (or wherever else you might want to display it). Bonus: it’ll also make things easy to track.
Step 2: Log Into Instagram to Edit Your Profile
Open the Instagram app or pull up the desktop version of the site. Navigate to your Instagram profile page and click “edit profile”. Click on the “website” field and paste in the full URL to your blog. We’d also recommend adding a quick mention of your blog to the “bio” section. You can say you’re a blogger, that you’d like them to read your latest post, or that you write about certain topics.
When you’re all done, hit “done” and then you’re ready to rock.
Step 3: Consider Using a Link Aggregator (Optional, but Recommended!)
Instagram lets you add up to five links to your Instagram profile, but if you have more than that, you’ll need to use a link-in-bio tool like Linktree, Linkin.bio, and other, similar tools. If you have other kinds of content you’d like your audience to see (for example, YouTube, TikTok, LTK, ShopMy, newsletter sign-ups, an Amazon storefront, and the like), you’ll need to consolidate the links with one of these tools. They make it so that you can create a sort of mini landing page with lots of different links so that your audience can see all of the various valuable content you have to share.
A Few Extra Tips to Help Make Your Blog Link Stand Out on Instagram
Use emojis to help set the link apart and call attention to it. The use of emojis might seem odd in an effective bio, but standing out to a wide audience is a good reason to break your own rules.
Promote your blog—especially your new posts—in your Instagram bio, on Stories, in static posts, or in Reels.
Add CTAs directing your audience to your blog.
A good Instagram bio will also include your email address or contact information (so that those who need to get in touch with you will be able to do so easily) and a professional profile picture.
FAQs
My blog link in my bio isn’t clickable—what’s going on?
If you find that the link to your blog isn’t clickable, go back in to edit your profile again and make sure that you added the link to the Website field, not just in the bio text. The Website field will support a clickable link, so if you added your link elsewhere, it may not work.
How many links can I add to my Instagram bio?
Previously, you could only add a single link to your bio on Instagram, but the platform changed things up a few years ago and now you can add up to 5 clickable links. If you have more than that—or if you’d just like to keep things a bit tidier—you can use a tool like Linktree to allow you to add the extra links in one place, using one URL.
What’s the best way to promote any of my blog posts on Instagram Stories?
When you’ve added the link to your bio, you’ll be able to promote your blog on Instagram stories and in other posts in a more natural way. Share a preview or behind-the-scenes look into your business, what you’re working on, the content you’re sharing, and more. Use CTAs to direct people to read more at the link in your bio or click on a link sticker to take them directly to the post.
If I don’t have a website yet, where should I start?
If you don’t have a blog or website yet, but know that you need one, take a look at options via Medium, Substack, Squarespace, or WordPress. These platforms and others have free or low-cost options for you to get started. If you have the money to invest in your website, work with a web designer to create a custom site. Regardless of the method you choose, you’ll then want to follow the steps in this post to add the link to your Instagram bio.
Do I need to have a Creator or Business profile to add my personal blog link to my Instagram bio?
Yes, if you’re using Instagram to promote your blog, brand, or business. You’ll need to transfer your Instagram account to a Creator or Business account to be able to access account analytics, link insights, engagement tools, and more, all without losing the audience you’ve already built. It's an effective way to track your content and get more information on your Instagram audience.
Final Thoughts
If you’re building your brand, adding your personal blog to your Instagram bio is a simple way you can boost your blog traffic, establish credibility, and grow your audience. Whether you have a blog ready to go or you’re working towards creating one, the link belongs in your social media bios! It’s the best way to turn your social audience into dedicated members of your community.
