Training & Strategy
The Grief Company
Taking a powerful mission and developing a brand, programs, and go-to-market strategy to bring grief support to life.
Launched Full
Offering Suite
Developed Corporate
Training Program
Secured New
Speaking Engagements
Defined Clear Roadmap
for Growth
The Objective
Jody had a powerful mission – to teach people how to handle grief in the workplace. Our job was to shape it into a business. Together, we built the foundation for The Grief Company.
Jody came to us with a clear purpose: to change how grief is understood and supported in the workplace. We turned that mission into a full-fledged training and coaching company. That meant designing her Grief to Greatness course, outlining and naming her Corporate Empathy and Kickstart programs, and building the tools to sell them — slide decks, service guides, speaking pitch materials, and lead gen strategies.
From keynote speaking to 1:1 coaching and workshops, we helped Jody define the structure, materials, and messaging behind every piece of her business. We brought clarity to her business model, consistency to her offerings, and a strategy that helped her land corporate interest from day one.
What we Did
🏗️ Business Model Design: Structured services with scalable offerings.
🏢 Corporate Training Development: Programs for teams and leadership.
🎓 Course Creation: Built impactful grief education tools.
🖥️ Pitch Decks + Materials: Clear, compelling assets for outreach.
🚀 Go-to-Market Strategy: Launch plans that meet the moment.
📣 Lead Generation Strategy: Built-in systems to grow her audience.
the results
💪 Clear Messaging: Confident, resonant messaging strategy to connect with their target audeince.
📦 Full Product Suite Launched: Coaching, courses, and trainings in place.
🏛️ Corporate Program Built: Now a core pillar of the business.
🎤 Speaking + Course Leads Secured: Post-launch visibility and traction.
🗺️ Roadmap for Growth: Clarity and direction for what’s next.
“Jen helped me turn a strong sense of purpose into a clear, compelling business strategy.
She guided the launch of my course and helped build out the rest of my offerings—from workshops to corporate training.
Her ability to balance vision with execution made the whole process feel cohesive and achievable.”
Jody LaVoie
Founder, The Grief Company
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