Brand & monetized Blog Launch
Protein Snack Queen
A brand built from scratch through naming, strategy, content, and monetization — turning viral success into a sustainable business.
600K+
Followers Across
TikTok + Instagram
50K+
Blog Views
per Month
26K+
New Email
Subscribers
$20K
Added Revenue
via Cookbook Launch
Ashley knew she wanted to build a personal brand—she just wasn’t sure where to start. Together, we created The Protein Snack Queen from the ground up.
Ashley knew she wanted to build a personal brand—she just wasn’t sure where to start. Together, we created The Protein Snack Queen from the ground up.
Ashley came to us with a goal: build a personal brand that felt authentic, bold, and scalable. We helped her define her brand identity, coached her through filming high-converting TikToks, and implemented a lead magnet strategy that converted virality into real business value.
We didn’t stop there. We built a blog and SEO content engine that hit 50K+ monthly views in under 7 months, qualified her for ad revenue, and gave her a home base for long-form content. Alongside that, we helped her launch her first cookbook and continue to guide her through brand partnerships, launches, and long-term growth strategy.
What we Did
👑 Brand Identity Development: From naming to full brand voice.
📱 Content Strategy & Coaching: Confidence, consistency, and clarity—built for TikTok and Instagram growth.
📬 Lead Magnet + Email: Capturing virality with smart systems.
📝 Blog + SEO Strategy: Long-form content that drives traffic.
💸 Monetization Setup: Ads, affiliates, and cookbook-ready.
📚 Cookbook Launch Support: From idea to $20K in sales.
🧭 Ongoing Advisory: Strategy that scales with her growth.
the results
📈 459K TikTok Followers: Built from zero, she hit growth fast.
📸 218K on Instagram: Engaged—and growing daily.
📧 26K+ Email Subscribers: Captured through a strategic + viral lead magnet.
👀 50K+ Monthly Blog Views: SEO-optimized posts that increased reach In under 7 months.
💰 Profitable Website Launch: Strategic, clear, and monetized.
📖 First Cookbook: Published within year one, and bringing in $20k of income.
🧠 Strategic Support Ongoing: Driving content, revenue, and partnerships.
“Working with The Strategy Studio has been one of the most important decisions I’ve made in my business.
From ideating my brand to navigating viral growth and hard decisions, they’ve supported me through it all—with clarity, care, and strategy.
Jen is always a call away (even when she shouldn’t be) and somehow always knows exactly what I need. They’ve helped me grow my business—and myself.”
Ashley Poladian,
Founder, The Protein Snack Queen
Next Project
The Grief Company
We built the foundation for The Grief Company—designing her corporate training program, building out her suite of offerings, and developing the strategy to bring it to market.
