Brand Redesign & Digital Strategy
Zurich Homes
Cohesive brand architecture, website relaunch, and continual strategic marketing for a luxury Nashville home builder.
Launched
Full Rebrand
Produced Branded
Video & Photoshoots
Clarified
Brand Messaging
Streamlined Full
Digital Strategy
The Objective
Zurich Homes came to us with a strong reputation and an outgrown brand, ready to elevate their digital presence to properly reflect the caliber of their work.
See the Site:
zurichhomesnashville.com
Zurich Homes was ready to evolve.
They needed a brand that felt as elevated and intentional as the homes they build today. Our goal was to bridge the gap between craftsmanship and digital presence—capturing the heart of their process and positioning Zurich Homes as a premier custom builder.
As they prepared to relaunch their brand, we partnered with them to define and design every touchpoint of the business—from foundational strategy to visual identity to digital presence. Post-launch, we’ve continued to manage their ongoing marketing efforts.
What we Did
✨ Brand Strategy & Messaging: Clear positioning & a strong brand foundation.
🎨 Visual Identity: A refined look to match their elevated presence.
📸 Creative Direction: Team photoshoot styled and produced down to the details.
🖥️ Website Copy & Strategy: Thoughtful storytelling across every page & section.
🧭 Digital Strategy: Guidance across platforms for consistent brand voice.
📈 Ongoing Marketing: Continued support to keep momentum growing.
the results
🚀 Full Rebrand Launch: A clear reflection of Zurich’s values and craftsmanship.
💻 Modern Website Build: Elevated digital presence with a sleek, user-friendly site.
🎥 Video & Photo Production: Elevated, cohesive visuals across all platforms.
🗣️ Refined Messaging: Clearly communicating Zurich’s cornerstone process and resonant values.
📬 Streamlined Digital Strategy: Unified approach across email, social, and content for consistency everywhere.
“Partnering with The Strategy Studio has been a game-changer for our brand…
They led a complete rebrand of our website—bringing it to life with a modern, polished look that finally reflects who we are. From overseeing photoshoots to refining our content and brand strategy, they handled every detail with care and creativity.
The process was seamless, collaborative, and (dare we say) fun. We couldn’t be happier with the results!”
Nikki & Micah Zuercher,
Founders, Zurich Homes
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