Influencer Campaign
Cartdrop &
MARS Candy
A fast-paced Halloween influencer campaign collaboration — carrying content and execution across key markets from start to finish.
11¢
Cost Per
Impression
405k+
Combined
Follower Reach
50k+
Impressions
Across All Content
2.8%
Engagement
Rate
The Objective
For this high-stakes, quick-turn Halloween campaign, The Strategy Studio served as a full-service influencer marketing partner for Cartdrop and MARS.
This was Cartdrop’s first influencer campaign, designed to drive app downloads and increase visibility during the Halloween shopping season with MARS candy. We leaned into a Pinterest-to-purchase approach, encouraging busy parents to turn creative ideas into real-life moments using Cartdrop’s seamless app.
With just weeks to plan and execute, we delivered a cohesive campaign across Reels and Stories that paired engaging content with strong performance metrics. Our strategy emphasized small to mid-size creators with niche followings to maximize ROI—and it worked.
What we Did
🤳🏼 Influencer Sourcing: Recruited six niche creators across Dallas, Houston & Chicago.
📝 Contracts & Briefing: Managed all negotiations and creative direction.
📲 Content Strategy: Pinterest-inspired concepts turned ideas into downloads.
📈 Campaign Oversight: Supported execution and tracked performance in real time.
📊 Results Reporting: Wrapped with a clear, data-driven recap.
the results
✨ Overall Success: Target audiences reached, and campaign metrics hit.
💰 $0.11 Cost per Impression: Beating the $0.20 target by nearly half.
👀 50K+ Impressions: Strong visibility across platforms.
📣 405K+ Follower Reach: Amplified by niche, trusted voices.
💬 2.8% Engagement Rate: Right on target with industry benchmarks.
“The Strategy Studio delivered a seamless experience from start to finish…
Their unique approach blends the structure and rigor of a corporate partner with the flexibility and agility needed for young, growing businesses.
With The Strategy Studio, you get a trusted partner who makes strategy simple, effective, and tailored to your needs.”
Michelle Hayward,
Cartdrop
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