Blog Launch & Monetization
Jazz Leaf
Creating a bold, multi-platform personal brand for a food blogger to maximize her streams of revenue and grow her audience.
50k+
Blog Views
(In 9 Months)
200k+
New Followers
on Instagram
14k
Monthly
Email Views
3
Added Streams
of Revenue
Jazz’s vision was big—and so was the opportunity. We built a standout personal brand and evolved her content from social-first to platform-diversified, plus (more than!) doubling her social audience along the way.
When Jazz first came to us three years ago, she was running a popular food account under the name Recipes4Health. Together, we transformed it into Jazz Leaf—a fully developed personal brand with a blog, newsletter, affiliate strategy, and product line to match her growing audience. Since then, we’ve supported her through every phase of business growth, helping her evolve from content creator to thriving digital entrepreneur.
That meant launching a new blog with a clear SEO strategy, creating and scaling her newsletter, building affiliate revenue streams, and helping her publish her first hardcover cookbook. Throughout, we’ve acted as her right hand—strategists, marketers, and sometimes even her stand-in team while she stepped into motherhood.
What we Did
🔁 Full Rebrand: Evolved Recipes4Health into the Jazz Leaf brand.
📝 Blog + SEO Strategy: Built a strong content foundation from scratch.
📬 Newsletter + Substack: Lead magnets, paid subs, and serious growth.
🛒 Affiliate Strategy: Amazon storefront + extra affiliate streams of revenue.
📌 Pinterest Setup: Driving consistent, high-intent traffic.
📚 Cookbook Support: From concept to hardcover publishing.
🤝 Ongoing Consulting: Strategic guidance at every step.
the results
📈 50K+ Blog Views: In just 9 months, starting from zero.
📧 4,200+ New Subscribers: Email list more than tripled.
🔥 49% Open Rate: 14K+ monthly views on newsletter content.
🔍 17.9K Keywords: Blog now ranking and climbing.
💸 Affiliate Success: Bonus-level Amazon earnings hit fast in Q1.
💡 3 New Revenue Streams: Diversified income across platforms.
📲 +215K Followers: Instagram growth from 200K to 415K.
“Working with Jen and the team over the past two years has completely transformed my business.
From monetizing my blog and building my email list to publishing my first cookbook, they’ve guided me every step of the way. When I gave birth to my daughter, they kept everything running—like family. I truly wouldn’t be where I am without them.”
Jazz Leaf,
Food Blogger & Creator
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