Photo Shoot & Digital Strategy
For Good Granola
Taking a local favorite granola brand to a fast-scaling pantry staple — through a refined brand and a recipe-forward content engine.
1,200%
Increase
in Reach
92%
Increase in
Site Traffic
65%
Jump
in Sales
2x
Instagram Followers
(in 3 Months)
For Good Granola had the product and the passion; we brought the structure and strategy. We redefined how the brand shows up across every platform.
For Good Granola had the product and the passion; we brought the structure and strategy. We redefined how the brand shows up across every platform.
We began by defining the brand’s architecture and ideal audience, then developed a full-funnel strategy to support retail growth and DTC expansion. We overhauled their social media presence to create a cohesive visual identity and editorial rhythm — anchored by seasonal recipes that show granola’s versatility beyond breakfast.
To deepen community connection and drive repeat sales, we built a newsletter strategy with early-access recipes, printable cards, and shoppable QR codes. Each quarter, we executed a 12-recipe photoshoot that fuels content across email, blog, social, and paid ads. The result? A brand that feels as fresh and intentional as the ingredients inside every bag.
What we Did
🧭 Brand Positioning: Defined their voice, audience, and architecture.
📱 Social Overhaul: New look, new rhythm, same delicious granola.
📸 Quarterly Photo Shoots: Seasonal recipes styled to drive scrolls and sales
📬 Email Marketing: Lead magnets, shoppable recipes, and early access drops.
🛒 DTC Growth Strategy: Built for both retail shelves and online carts.
the results
📊 Increased Reach: 1,200% increase in reach and 200% more engagement on Instagram —in just 30 days.
👥 2x Followers: Doubled Instagram audience within 3 months.
📧 Visibility Via Email: 38–54% open rates and 6% CTRs, AKA metrics that crush industry averages.
💵 Sales, Sales, Sales: Month-over-month revenue growth, 92% more site traffic, and a 39% boost in total orders.
📺 Media Appearance: First-ever time on the big screen secured on NBC.
“Jen and Jessie were the first strategic partners I brought on as a founder, and they set the bar high.
They helped me build a strategy that was both creative and grounded—one that reflected the heart of my brand and gave me the confidence to show up with intention. I'm so grateful they were part of those foundational steps.”
Kiley Fields,
Founder, For Good Granola
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